Privacy Policy
2. Scope
This Privacy Policy describes the processing of personal data when using the platform topinserate.ch, including platform features, communication, and the AI-powered chatbot.
It is intended to comply with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
3. Categories of Personal Data
- Master data (name, email address, phone number, address)
- Listing data (title, description, images, categories, prices)
- Usage data (IP address, browser and device information, log files)
- Communication data (platform messages, contact forms)
- Account data (login data, encrypted passwords, account management)
- Security data (reports, blocking records, abuse indicators)
- Billing data (only if paid services are introduced in the future)
4. Purposes and Legal Bases
Personal data is processed for the following purposes:
- Operation, provision, and improvement of the platform
- Management of listings and user accounts
- Communication between users and with the operator
- Fraud and abuse prevention
- IT security and platform stability
- Analytics and optimisation
- Compliance with legal obligations
Legal bases include:
- Contract performance
- Legitimate interests (e.g. security, operations, aggregated statistics)
- Consent (e.g. cookies, tracking, advertising)
- Legal obligations
5. Cookies & Consent Management
We use a consent management platform (CMP) in accordance with the IAB Transparency & Consent Framework (TCF).
Users may grant or withdraw consent for cookies and tracking at any time.
Without consent, only technically necessary cookies are used.
6. Google Services (Analytics & Ads)
We use Google Analytics for audience measurement and Google Ads for personalised advertising.
Personal data may be transferred to Google servers, including outside Switzerland or the EU (e.g. the United States).
Processing takes place exclusively based on user consent via the CMP.
Google may combine this data with other information.
7. Use With and Without Login
- Without login: browsing and search functions; processing of usage and possibly tracking data.
- With login: additional processing of master, listing, and communication data.
Users may delete their account at any time. Statutory retention obligations remain unaffected.
8. AI-Powered Chatbot
We provide an AI-powered chatbot for general questions about the platform.
Chat inputs may be processed to answer requests, improve system quality, ensure service reliability, and for statistical purposes.
Third-party service providers, possibly located abroad, may be used.
Please do not enter sensitive data such as identification, payment, or health data into the chatbot.
The chatbot provides non-binding information and does not constitute legal, professional, or contractual advice.
Liability for damages arising from the use of the chatbot is excluded to the extent permitted by law.
9. Recipients and Third Parties
- Hosting and infrastructure providers in Switzerland or the EU
- Google (Analytics, Ads)
- AI chatbot service providers
- Other service providers (e.g. email, security, monitoring)
Transfers to third countries are subject to appropriate safeguards, in particular Standard Contractual Clauses (SCCs).
10. Data Retention
- Master and listing data: until account deletion or as required
- Log and security data: in accordance with legal obligations
- Billing data: in accordance with tax and commercial retention periods (only for paid services)
11. User Rights
Users have the right to:
- Access
- Rectification
- Erasure
- Restriction of processing
- Data portability
- Withdrawal of consent
- Objection to processing
Requests may be submitted via the contact form.
12. Data Security
We implement appropriate technical and organisational measures, including encryption, access controls, backups, and logging.
13. Amendments
We may amend this Privacy Policy at any time.
The current version is available on this page.
Last updated: January 2026